**Googles’ spam policies **

Google has built a spam policies which really helps to protect users from fraud and hack also improve the quality of search results.

Google detect both content which violating Google’s policy and their behaviors through automated systems and through human reviewer that can result in a manual action.

Few of the spam policies are listed below:

**Cloaking **

Cloaking means presenting different content to users and different one to search engines. Google thinks that it is an attempt to manipulate search rankings and mislead users. Example: Showing a page about foodstuff to search engines but showing a page about Gym or travel other than foodstuff.

**Doorways **

The multiple sites (multiple domain) or pages created with slight variations to the URL and home page to rank for specific, similar keywords.

Example if the main page is “Best book in digital marketing”, you create 10 different pages like “Best book in digital marketing guide”, “Best book in digital marketing beginner” and so on.

**Expired Domain Abuse **

Buying an expired domain name primarily to manipulate search rankings which provides little to no value to users.

**Scaled Content Abuse **

When many pages are created just to manipulate search rankings and actually not adding values and helping users. Most of the times these pages only contain search keywords.

**Site Reputation Abuse **

If third-party pages are published with little or no first-party involvement. The third-party pages include sponsored, advertising, partner etc.

An example to understand clearly what site reputation abuse mean, consider an educational website is having a page about “best casino”. Now do you think an educational website has any relation with casino? So, Google thinks that such a page is written only for the sake of ranking which nothing to do with the user’s value.

**Scraped Content **

Some website owners take or scraped the entire content from others. In that case even if the content is scraped from a reputable website, Google has nothing to do with such content if your website doesn’t offer any other helpful services or content.

**Sneaky Redirects **

To understand sneaky redirects, lets understand one scenario. A website called abcd.com is having a homepage on which it displayed a link of SEO guide. Once user click on the link what you think what should happen? Very obvious it should redirect the user to SEO guide only but wait this link is redirecting the user to some other random page which showing content about rummy play or casino which actually doesn’t related with SEO guide. I hope you understand the sneaky redirect very well.

**Hidden Text and Links **

Hey be cautious while designing your website page. If you have a text in white color and you have chosen the background color as white, what you think, will the text visible to the users? OfCourse not, the text will gets hide behind the background color similarly if you have a link which is blue in color and the background is also blue then very obvious link is not visible to the user.

**Keyword Stuffing **

You have an article on a topic “best tasty food”. Now in your article you have written multiple times “best tasty food” which actually sounds unnatural. Google doesn’t rank such articles.

**Link Spam **

Google consider link as a factor which determines the pages relevancy with the content. Suppose you have a website related with education where you have added multiple links which redirects the users to some other websites which has nothing to do with the education this is called link spam.

Moreover, your website is related with education and also you have too many links which also redirects to some other educational websites. Those websites also having the links to back again to your websites in this case Google thinks that it is a “ link to me and I'll link to you” situation which again falls under link spam.

Google understand that buying and selling through links is common on internet for advertising and sponsorship purposes. It's not a violation at all. Such links should use a rel="nofollow" or rel="sponsored" attribute value to the tag.

**User-generated Spam **

Most of the time users or website visitors generate spammy content for which site owners are unaware of that. For example, spammy comments on blogs or spammy posts or uploading spammy files etc.Machine-generated traffic

**Misleading Functionality **

To understand this, let's consider an example, a website claims to provide some functionalities like image converter. Pdf converter etc. but intentionally leads users to deceptive ads rather than providing the claimed services.

**Thin Affiliate Pages **

Other Behavior: Legal Removers, Personal Information Removers, Policy Circumvention, Scan and Fraud